Choosing the Right SEO Solution

Owning and handling a web site is not an easy task. There is web design, advertising campaigns, content management, and that “magical” science we call SEO. I’m here to tell you, that while I would love to have you think that SEO is some mystic art that only the few enlightened understand, the truth is anyone can master search engine optimization. The only real question is how you site optimization will be carried out.

Search engine users represent the customer criteria that are fundamental to the growth of the business. If for any other reason, the data that we receive from analyzing websites helps managers better understand the criteria that every business needs to know to attract qualified visitors. The whole purpose of SEO is to attract these qualified visitors to your website and to convert them into buyers. This is accomplished by increasing your relevancy in search engines for a given keyword or phrase, and ultimately turning this relevancy into conversions.

Search engines run the Internet, thus, the web site has to be friendly for both searches and searchers. If you are an internet novice, you can outsource your SEO efforts (easy but not cheap) or you can choose to keep your SEO in-house (cheaper but definitely not easier). If you choose the Do-it-Yourself route, reading books, “guru” guides, and other types of online content can help, but keep in mind that SEO is a constant learning process. Because SEO is a so time consuming, the most important decision is to weigh the value of your time.

In other words, when it comes to a good SEO solution, the thing to focus on is the DO-IT-YOURSELF variant. This expression actually refers to the fact that you do not need to rely constantly on somebody to do something you are able to carry out on your own. When deciding on the right SEO solution for you, understand how much your time is worth per hour. After you figure this out, compare the cost of your time to the cost of the SEO solution. If the solution is cheaper than your time, it’s a no-brainer. Although I specialize in providing SEO services to small businesses, I’ll be the first to tell you that you are not paying me for rocket science, but you are paying me as someone who can perform a job more efficiently than you can do it.